Do you sell on an online marketplace in Southeast Asia?
Then you’ve probably run ads to boost your product’s search rank to reach more shoppers. Below are examples of where ads can show up:
The three dominant marketplaces in the region - Tokopedia, Lazada, and Shopee - offer their own set of tools to enable sellers to run ads on their respective platforms. Here we dive into Lazada and Shopee advertising solutions to address their strengths, gaps and how ecommerce optimisation software like Epsilo can be used to unify and optimise operations across each marketplace in one dashboard.
Below is some common terminology we’ll be using:
*For a longer list of ecommerce terminology and metrics to know, check out our article.
There are five main stages a seller goes through when running in-platform ads and an advertising solution should enable a seller to perform tasks effectively and efficiently at each stage:
Based on these stages and tasks, we compare Shopee and Lazada Advertising Solutions (data is accurate as of February 1 2022):
Of course a big factor to assessing advertising solutions is cost.
Shopee and Lazada advertising solutions are both free and mandatory to use for sellers that want to run advertising on their platforms. Both marketplaces also offer in-house support for certain sellers with large enough footprint or they have a network of select Agency partners to support smaller merchants.
Ecommerce optimisation software like Epsilo has all the functionalities of the advertising solutions offered by Lazada and Shopee but offers ad automation and optimisation for a monthly fee.
To assess whether your business requires marketing technology or a digital tool to manage ads, you should first ask yourself the following questions:
If you want to try Epsilo for yourself, sign up for a free trial.
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